Muscle and physique
Hypertrophy work, lean bulks, recomps, and building the proportions you actually want rather than just being bigger everywhere. This is where I’ve spent the most time.
Physique, health and the habits that hold both together. I coach people online and in person around Phoenix, Arizona, and I teach you the reason behind all of it, so one day you won’t need me.
14years old
18years old
About me
So I know the difference between a program that looks good on paper and one a real person can actually keep doing on a bad week.
I’m Noah Moore, a NASM certified coach in Phoenix, Arizona, studying Exercise Science. I started training at 12 — karate first, where I earned my black belt in Shotokan — then two years of calisthenics, and I moved into weightlifting at 14.
Bodybuilding is where I’ve spent the most time by a long way. Hypertrophy training, understanding nutrition properly, and the everyday health habits that make either one hold up: that’s the bulk of what I do and the bulk of what I coach.
At 15 my life went somewhere I didn’t plan. Getting sober was the hardest thing I’ve ever done, and the gym is where I put myself back together. By 16 I had it turned around. It gave me structure and proof that I could change, and that’s not a marketing line — it’s the reason I coach the way I do.
Coaching other people started before I ever coached in a gym. I coached youth flag football when I was younger, which is where I learned that knowing a thing and being able to get it into someone else’s head are two completely different skills.
I also coached at Knockout Fitness — kickboxing classes and one-on-one training. On the martial arts side, karate is where I started, and kickboxing, Muay Thai and wrestling I’ve trained together as MMA. I know them all about equally — different tools, and I don’t rank one above the others.
Across all of it I coach for real life, not for a scoreboard. I’m not building you toward a bodybuilding show or a fight record unless that’s genuinely what you want, and I can do that. Most people want to be strong, move well, look how they want to look and still be able to do all of it in thirty years. That’s the default I build for.
These days I train and coach out of FitLab, The Hive in Scottsdale and TG The Gym in Phoenix, all here in Arizona. Fat loss, muscle, nutrition, mobility, long-term health, athletic performance — different goals, same approach: build the plan around the person, then explain it until it makes sense.
I’m direct. I’ll tell you the truth even when it isn’t the fun answer, and I won’t sell you a timeline I can’t back up. But I’m not here to beat you down either. Consistency over perfection. Missing a day doesn’t matter, getting back to it does.
Noah Moore, Phoenix, Arizona
Bench, squat and deadlift, all of it earned under the same progressive overload I’ll hand you. The 315 bench came at 17 years old, at 168 lb bodyweight — a little under twice my own weight on the bar.
I’m not telling you this so you’re impressed. I’m telling you because I’ve already been through the part where the weight stops moving and you have to figure out why. That’s most of coaching.
What I coach
I don’t gatekeep by experience, age or goal. The common thread isn’t what you’re training for — it’s that you’re willing to show up and be coached. Here’s the honest list of what I can take on.
Hypertrophy work, lean bulks, recomps, and building the proportions you actually want rather than just being bigger everywhere. This is where I’ve spent the most time.
A deficit you can hold for months without wrecking your training, your sleep, your mood or your relationship with food. No crash diets, ever.
Bench, squat, deadlift and the accessory work that makes them move. I train for this myself, so you’re getting it from someone still doing it.
Full macros, written meal plans built from food you actually like, and the micronutrients most plans ignore.
Training built around still being strong, mobile and independent decades from now. Bloodwork literacy included.More below
Programming and nutrition that account for your cycle, your iron, and where you are in life — including perimenopause and past it.More below
With a parent’s consent. Building the foundation right, from someone who was exactly where you are four years ago.More below
Karate, kickboxing, Muay Thai and MMA, and the conditioning behind them. Skill for life, not a fight camp.More below
Range you can actually control under load, which is a different thing from stretching further. Usually the fix for the thing you thought was a strength problem.
Old breaks, bad discs, joints that complain, surgeries that still make themselves known. I program around a diagnosis, I never make one.
Speed, change of direction, conditioning and the strength base underneath them. I coached youth flag football before I ever coached in a gym.
Never touched a barbell and slightly intimidated by the idea? That’s the easiest version of this, and it’s the one I most like getting right.
How I coach
Everything else — the exercises, the macros, the schedule — gets rebuilt around you. These don’t.
Why that rep range. Why rest days land where they do. Why protein is the number we guard first. If you only know what to do, you’re stuck the second life changes the plan. If you know why, you can adapt it yourself.
Plenty of coaching is designed to keep you subscribed. Mine is designed to make itself unnecessary. I’d rather hand you the skills and watch you run with them than keep you dependent on me for another year.
Nobody is losing 10 lb in two weeks and keeping it. No crash diets, ever — you’ve probably already proven to yourself those don’t hold. We pick a pace that survives a stressful month, because that’s the one that actually gets you there.
Bad knees, a cranky back, a surgery from years ago, a schedule with no room in it — those are inputs I program around, using corrective exercise knowledge from my NASM training. I’m a coach, not a doctor: if something is acute, unclear or recent, you get cleared by a physician or PT first and then we build.
How I read a body
Turn him with a drag, then tap a marker. This is roughly how I think through a body before a single exercise gets written down.
What we’d work on
This is training, not treatment. Numbness, tingling, pain that travels down a limb, chest pain or dizziness means we stop and you see a doctor or physical therapist. I program around a diagnosis, I never make one.
Health, hormones and longevity
Muscle, strength and cardio capacity decide what your seventies look like — whether you get off the floor on your own, whether a fall breaks something, whether you’re still doing the things you love. I build training around that, and the physique comes with it.
Most people only start thinking about their health once something goes wrong. I program for it from the first week — strength, muscle, cardio and recovery all pulling in the same direction instead of fighting each other.
That means looking past the gym. How you sleep, how much stress you’re carrying, how you eat, what your joints are telling you, and how much your life actually lets you recover. That’s what decides whether a plan is still working in month six.
And it’s built to last. Not a twelve-week block you burn out on, but something you can keep running for decades.
Hormonal health is driven heavily by the things I coach every day — training, nutrition, sleep and stress. That’s my lane, and it’s the part most people skip right past before assuming something is medically wrong.
If you have bloodwork, I’ll go through it with you so you understand what you’re looking at, and help you put together the right questions for your doctor so you walk into that appointment informed.
I don’t diagnose, prescribe, or advise on anything you’d take. If something looks off, it goes to a physician, and I build around whatever they decide. If a doctor already has you on something, that’s useful for me to know — not a problem.
Women’s training
Most coaches either ignore it completely or hand you a one-size-fits-all chart. I program around how your body and your month actually go — from your first year of lifting through perimenopause and beyond.
Every woman’s cycle affects her differently. Energy, strength, mood, sleep, hunger and recovery can all shift across the month — and not always the way the internet says they will. If you’re comfortable with it, you track your cycle and share whatever you want to with me, and I adjust the plan around both how you’re feeling and what your body is actually doing at each point in the month — the hormonal shifts that change your energy, recovery, hunger and how you respond to training. It’s always your call and never a requirement — it just helps me coach you better, and a lot of women find it helps them understand their own body, too.
Nothing gets cancelled because of the week it is. What flexes is the load, the expectations and the nutrition around it, so you keep progressing all month instead of losing a week every cycle.
I also pay close attention to the things that quietly hold women back for years — the ones most coaches never think to ask about.
This is where most women get told to slow down. Cycles change, sleep and recovery change, joints start having opinions, and bone health matters more every year. The usual advice is to train less and more gently — and for most women, that’s exactly backwards.
I coach women through all of it, and the plan changes as you do. Anything medical — hormone therapy, a diagnosis, symptoms that are disrupting your life — belongs with your doctor. I program around it, and I’m glad to know about it.
Martial arts and striking
I know all of it about equally and I don’t rank one above the others — they’re different tools and they teach you different things. Karate is where I started at twelve and earned my black belt in Shotokan. Kickboxing, Muay Thai and wrestling I’ve trained side by side as MMA. And at Knockout Fitness I coached kickboxing classes and trained clients one-on-one.
Not a fight record. I’m not building you toward a cage unless that’s specifically what you came for — and if it is, I can do that.
What most people want from martial arts is the stuff that carries into the rest of life: being able to defend yourself, conditioning that doesn’t quit on you, coordination and balance, and something to train for that isn’t the mirror. Hitting pads is also the best hour of stress relief I know of, which is not a small thing.
It’s also the discipline side. Karate taught me to show up and repeat a thing ten thousand times before it got good, and that’s the same muscle you need to run a training block properly.
Teenagers, 14 and up
I’m 18, and I started lifting at 14 with no real plan — the photos at the top of this page are what four years of figuring it out looks like. I remember exactly what it’s like to be where you are, so I’m not going to talk down to you. I coach teens from 14 up, with a parent’s consent.
I’m not your teacher, and I’m not going to act like one. I’m someone who was in your spot not long ago and already made most of the mistakes, so you don’t have to.
At your age, the goal is the foundation — learning to train properly and building habits that last — so everything you build actually sticks. No crash diets, no shortcuts, nothing that trades your health for a quick result.
And it fits around your real life: school, practice, work, friends. Busy weeks happen, and the plan bends instead of breaking.
Every client under 18 starts with a parent’s or guardian’s consent, and you’re welcome to be as involved as you’d like — on the first call, in the plan, and in the check-ins along the way.
Everything is age-appropriate and built for the long run. Nothing about the plan cuts corners on your kid’s health — no crash diets, no shortcuts, no extremes. Anything medical goes to your family doctor first, and I’ll build around whatever they say.
Client results
Most of what changes in three months is invisible — sleep, how food sits with you, whether you still want to go on a Tuesday. This is the part that photographs.
Ryan ran a lean bulk — a small, deliberate surplus held for twelve weeks, not a bulk where you eat everything in sight and sort it out later. Ten pounds on the scale in that window is near the top of what’s realistic for someone training hard and eating with intent, and it’s the kind of pace that holds instead of needing to be undone.
The photos are the same pose, same lighting, three months apart. Nothing clever happening — that’s just what consistent progressive overload and eating enough looks like.
Jaden talks about the training, but most of what he lands on is confidence — which is usually the thing that actually changes first and the thing nobody puts in a before and after.
That’s the part of coaching I care most about. The weight on the bar is measurable and it matters, but walking differently through your own life is the result that sticks around after you stop needing a coach.
Two people, two goals, two sets of circumstances. What you get depends on your training age, how consistent you actually are, sleep, stress and a handful of things neither of us fully controls. I’ll tell you what I think is realistic for you on the call rather than pointing at someone else’s three months.
What coaching includes
You’re not getting a PDF and a motivational quote on Monday. You’re getting someone who knows your schedule, your bad knee and the week your job blew up — and adjusts for it.
School, kids, shift work, a parent you’re caring for, a history with dieting you’d rather not repeat. All of that shapes the plan more than your goal does, so I ask about it up front and I keep asking.
Every message comes to my phone and I answer it myself. A photo of a menu at 7pm, a question about a weird knee twinge mid-set, a bad day you want to tell someone about — all of it is fair game.
Once a week you send me how training and food went. Then we talk — on the phone or by text — about how the week actually felt. Sleep, stress, energy, what got in the way. That usually explains your numbers better than the numbers do.
If you told me last month that sleep fell apart, I’m not going to hand you a harder program this month and wonder why it isn’t landing. Coaching only works when someone is actually paying attention.
Fully remote
For people who already have a gym they like and want someone in their corner running the plan with them.
Billed monthly
The one I’d pick for most people
Online coaching plus real time in the room together. Hands-on is how technique sticks, and it’s how we get to know each other fastest.
Billed monthly
In the gym with me
One-on-one sessions, coached rep by rep. Good if you want someone in the room before you commit to anything longer.
Per session
Trainerize is the app your coaching lives in. Your whole program sits in there — every exercise with a demo video, so you’re never standing in the gym guessing what a movement is supposed to look like. You log your sets, reps and weights as you go, and it keeps the history, so you can see exactly what you lifted last time and what you need to beat.
Your meal plan, your habits and your check-ins live in it too, and it’s where you message me. I can see your logs from my side, which is how I spot a stall or a jump in fatigue before you’ve even thought to mention it.
Most coaches pass the app fee on to you. I don’t — it’s included with every coaching plan at no extra cost.
How we start
Nothing gets written until I understand what I’m writing for. This part is genuinely a sequence, so here it is in order.
30 minutes or less, free, no pitch until I know whether I’m the right coach for you. Pick a time that works and tell me what you’re after and what’s gotten in the way before.
Goals, training history, injuries past and present, anything health-related you’re comfortable sharing, sleep, stress, schedule, equipment access and your history with food and dieting. The honest version of this is what makes the plan work.
If something is acute, unexplained or recent — chest pain, dizziness, an unclear injury, post-surgery — you get signed off by a doctor or physical therapist before I program around it. That’s the line between a trainer and a clinician, and I stay on my side of it.
Training split, exercise selection, rep ranges and progression rules, plus macros, micronutrients and a written meal plan with real food you’d actually eat. All of it loaded into Trainerize, in plain language, with the reasoning attached to each piece.
Weekly check-ins and scheduled calls. We adjust off the whole picture — your numbers, how your body responded, and how the week actually went.
Progressive overload, how to read your own progress, how to eat around a holiday, how to come back from a missed week. The day you can do all of that without me is the day the coaching worked.
Calorie and macro calculator
Free, and no email required. Here’s the same equation I start from, with the math shown rather than hidden behind a sign-up. It gives you a starting point — not a plan.
Change anything on the left and these numbers update as you go.
Questions people ask
Straight answers, including the ones that might talk you out of it.
Get in touch
Easiest way in is a call — 30 minutes or less, free, and I’ll tell you straight whether I’m the right coach for what you want. If you’d rather write it out first, the form works too.
Pick a slot that suits you. No prep needed, and nothing gets sold on that call that I don’t think you actually need.
Open my calendarIf you message me on a weekday I’m usually in a session or in class, so give it a few hours. I answer everyone myself.